Case Study

From Inaccurate Product Data to Consistent, Clean Content Ops for Syndigo

Syndigo is a global leader in product content management and syndication, providing comprehensive solutions for retailers and manufacturers to create, manage, and distribute accurate product content across multiple channels. The client faced the challenge of managing a large-scale and highly complex product data operation. Since 2017, we've helped Syndigo extract cleaner, smarter data from images at scale and with precision.

Syndigo

814K+

UPCs completed

years of partnership

100%

manual QA coverage

Challenge

Automation Missed the Mark on Accuracy

The client needed to manage a large-scale and highly complex product data operation at scale. This included a high volume of diverse Universal Product Codes (UPCs) spanning structured and unstructured formats, detailed attribute-level coding for retail and e-commerce, and rigorous QA across varied product categories.

Processing unstructured content like ingredient lists, usage instructions, and disclaimers added further complexity.

The core challenge was to maintain speed, scale, and precision, all while meeting strict compliance and formatting standards.

Solution

Human-Coded Workflows for Retail Complexity

To meet Syndigo's complex data needs, IndiVillage implemented a dual-stream coding model. The Standard Workflow tackled structured, high-volume data like brand names, flavors, checkboxes, and image-based fields, optimized for quick turnaround. The Detailed Workflow focused on unstructured content such as ingredient lists, allergens, warnings, and long-form product narratives that demanded nuanced human interpretation.

We also embedded a rigorous multi-layered QA system across both streams, ensuring each delivery met Syndigo's strict quality and compliance benchmarks. Continuous feedback loops and periodic audits drove steady improvements, keeping data clean, reliable, and retail-ready.

Results

Smarter Product Data at Enterprise Scale

Our partnership with Syndigo has helped the client scale content operations without compromising on accuracy or efficiency. Our teams delivered over 814K+ UPCs, managing both structured and unstructured data with precision and speed. Product listings are now more compliant, more accurate, and more trusted by retail platforms and end users alike.

This has significantly accelerated Syndigo's content turnaround, optimized internal workflows, and enabled large-scale syndication for retail partners, ensuring faster, more consistent product experiences across channels.