Case Study

From Inaccurate Data to Clean Content Ops

Product content accuracy depends on small details being captured consistently across attributes, ingredients, claims, warnings, and image-based fields. Since 2017, IndiVillage has supported Syndigo with human-led coding and QA workflows that help turn complex product data into cleaner, more reliable retail-ready content.

Syndigo

Syndigo is a global leader in product content management and syndication, providing comprehensive solutions for retailers and manufacturers to create, manage, and distribute accurate product content across multiple channels. Since 2017, IndiVillage has helped Syndigo extract cleaner, smarter data from images with precision.

814K+

UPCs completed

Years of partnership

100%

Manual QA coverage

Challenge

Automation Missed the Mark on Accuracy

The client needed to manage a large and highly complex product data operation. This included a high volume of diverse Universal Product Codes (UPCs) spanning structured and unstructured formats, detailed attribute-level coding for retail and eCommerce, and rigorous QA across varied product categories.

Processing unstructured content like ingredient lists, usage instructions, and disclaimers added further complexity.

The core challenge was to maintain speed, scale, and precision, all while meeting strict compliance and formatting standards.

Solution

Human-Coded Workflows for Retail Complexity

To meet Syndigo's complex data needs, IndiVillage implemented a dual-stream coding model. The Standard Workflow tackled structured, high-volume data like brand names, flavors, checkboxes, and image-based fields, optimized for quick turnaround. The Detailed Workflow focused on unstructured content such as ingredient lists, allergens, warnings, and long-form product narratives that demanded nuanced human interpretation.

We also embedded a rigorous multi-layered QA system across both streams, ensuring each delivery met Syndigo's strict quality and compliance benchmarks. Continuous feedback loops and periodic audits drove steady improvements, keeping data clean, reliable, and retail-ready.

Results

Smarter Product Data at Enterprise Scale

Our partnership with Syndigo has helped the client scale content operations without compromising on accuracy or efficiency. Our teams delivered 814K+ UPCs, managing both structured and unstructured data with precision and speed. Product listings are now more compliant, more accurate, and more trusted by retail platforms and end users alike.

This has significantly accelerated Syndigo's content turnaround, optimized internal workflows, and enabled large-scale syndication for retail partners, ensuring faster, more consistent product experiences across channels.